Mopar Owner's Companion App
FCA is making great strides toward making all their digital touch points communicate seamlessly to enhance the ownership experience. The Mopar Owner's Companion (MOC) App is personal, local, focused on retention and loyalty, whereas Mopar.com is general, and less tailored to individual users. The two compliment each other nicely. As part of the MOC design team I conducted a competitive trends and heuristics study on automotive OEMs and third-party apps, which lead to brainstorming app features. Those features got pruned and prioritized based on consumer needs and technical feasibility. I also produced the wireframes (Sketch) and prototype (InVision).
Research/UX Lead/Information Architect