2015 Chrysler 200 App
In 2013 FCA emerged from bankruptcy and launched an all-new vehicle, the Chrysler 200, designed from the ground-up. It required a spectacular launch at the NAIAS in January 2014 to prove Chrysler was back in the game. Time was tight for app design and development, just 3 months from concept to completion. The first app launched in December 2013 to create buzz before the auto show. The second app launched live with vehicle unveiling, giving an online audience a view from the driver’s seat. We baked in additional features so visitors to NAIAS could use their mobile devices to enhance their first impression of the vehicle. The app won an FWA Award.